Customer Insight Journeys

What it does

Visual journey builder with branching logic and real-time triggers
Delivery across email, SMS, push, in-app messages and social ads
Dynamic segmentation based on behaviour and profile data
Event promotion and webinar registration tools
Built-in consent and preference management

Where the AI adds value

Content and subject line suggestions to boost engagement
Real-time decisioning that adapts each journey to user behaviour
Auto-personalisation based on data and interaction history
Send time optimisation for individual recipients
Lead scoring to hand off leads at the right time

Why it matters

Journeys become more like conversations than campaigns
Manual list management and follow-up are reduced
Sales and marketing teams stay aligned with shared data and automation
Personalised experiences scale without needing a larger team