Dynamics 365 Marketing (Customer Insights – Journeys)
Create Personalised Journeys That Drive Results
Dynamics 365 Marketing, now known as Customer Insights – Journeys, helps you design and deliver personalised experiences that build stronger customer relationships. By connecting data, insights and automation, you can engage the right people with the right message at the right time. The platform empowers marketing teams to move beyond generic campaigns and create journeys that adapt to each customer’s needs and behaviour.
Common Challenges We Solve
Many marketing teams struggle to run effective campaigns because of disconnected tools and limited insights.
Common issues can include the following.
Fragmented data stored across multiple systems, making it hard to get a single view of the customer.
Campaigns that rely on manual processes and guesswork rather than timely insights.
Difficulty demonstrating the return on marketing investment.
Limited ability to personalise communications at scale.
Dynamics 365 Marketing solves these problems by unifying data, automating campaign management and providing clear insights into customer engagement and performance.
How Customer Insights - Journeys Transforms Your Marketing
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Build Personalised Journeys
Design end to end customer journeys that span email, SMS, social media and events. Journeys can adapt dynamically based on how individuals engage with your communications, ensuring every interaction feels timely and relevant.
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Leverage Data Driven Insights
With a unified customer profile, you can see behaviour, preferences and interactions in one place. AI powered segmentation helps you target the right audience with precision, while predictive scoring highlights prospects most likely to convert.
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Automate Campaign Execution
Automation reduces manual effort and ensures consistency across campaigns. From sending nurture emails to managing event registrations, you can create workflows that run seamlessly in the background and keep prospects engaged throughout the buying cycle.
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Integrate with Sales and Service
Dynamics 365 Marketing works hand in hand with Dynamics 365 Sales and Customer Service. Leads can be passed automatically to sales with full context, while feedback and insights from customer service can inform future marketing campaigns. This creates a joined up customer journey from first contact through to retention and advocacy.
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Measure and Improve Performance
Dashboards and reports give clear visibility into campaign results. You can see how audiences are engaging, track lead generation and measure the impact of marketing activities on revenue. Insights are easy to share across teams, ensuring that marketing contributes directly to business growth.
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Get Started Today
Customer Insights Journeys: Smarter, Personalised Engagement
AI-powered journey mapping brings your customer story to life. Watch how every interaction—from email to event trigger—is guided by real-time insights.
Why Work With Bixy
We understand that every business has unique goals, audiences and challenges.
Our approach is to configure Customer Insights – Journeys to reflect the way you market today while setting you up for the future.
With Bixy you get an implementation that brings together your customer data and creates journeys that feel personal and relevant.
We help you apply automation and AI in a practical way that saves time and increases effectiveness.
We provide ongoing advice and optimisation so your marketing continues to evolve with your business.
Our goal is to help you turn every campaign into a meaningful connection that builds loyalty and drives growth.
Contact Us
Interested in working together? Call, email or fill out our form and we will be in touch shortly. We can’t wait to hear from you!
